Retail analytics refers to the practice of collecting, analyzing, and interpreting data related to retail operations and customer behavior to gain insights and make data-driven decisions. It involves the use of various tools and techniques to gather and analyze data from multiple sources, including point-of-sale (POS) systems, customer loyalty programs, online transactions, Sensors, and social media platforms.
The goal of retail analytics is to extract meaningful patterns, trends, and correlations from the data to understand customer preferences, optimize operations, improve sales, and enhance the overall retail experience. It provides valuable insights into consumer behavior, market trends, inventory management, pricing strategies, marketing effectiveness, and more.